Texas Counter Fitters is excited to announce that we received Dallas Builders Association McSAM Awards in two categories – Best Radio and Best Overall Advertising – Associate!
2020 brought so much change to all of us, and when the pandemic hit, we knew we needed to be strategic about how we would continue to grow our business of selling beautiful stone despite the shutdown. We spent time planning a new overall advertising campaign that would encompass radio advertising. We wanted to highlight our selection of stone from around the world as the beautiful art that it is.
For our radio ad strategy, we went with two commercials and two sponsor placements. We knew adding our owners’ voices would be an impactful way to get listeners’ attention. In our favorite radio ad, our owners share our mission and services in a fun way! This engaged listeners and increased our walk-in customers and overall sales, many of them hearing about us from the radio. This strategy played an integral role in our overall sales of increase in 2020.
BEST OVERALL ADVERTISING – ASSOCIATE
For our new overall advertising plan, we used incredible photography, billboard marketing, and 4K video. We also made updates to our website content and SEO, and planned a targeted social media strategy with the theme “From Quarry to Counter”. Texas Counter Fitters reached new customers wanting to renovate during the pandemic. We also helped builders and designers that found their businesses were actually booming despite the pandemic. In the last year, we have grown our social media presence by over 4000% across Facebook and Instagram, and have increased our website traffic by over 500%! This in turn has led to an increase of walk-in clients, sales, and contracts. 2020 was the best financial year we’ve ever had with potential for even more growth in 2021!
Thank you to DBA for the recognition and for another great McSAM Awards event!