When Team Blue and Team Blitz take the field at the 2026 BvB Dallas Flag Football Game, both will be looking for a win. But beneath the rivalry is something far more powerful: a shared mission to take on Alzheimer’s.

The annual event brings together players, families, businesses and supporters for an evening that’s equal parts football, fundraising and fun, all in support of critical research and care. Hosted once again by WFAA sports anchor Mike Leslie, this year’s game takes place Aug. 8 at Bishop Lynch High School, with Texas Counter Fitters joining the effort as Presenting Sponsor.

For Rochelle Gotsdiner, CEO of North Richland Automotive and 2026 BvB Dallas general manager, Texas Counter Fitters was an obvious choice.

“I told our board, ‘Nobody touch the presenting sponsorship,’” she said.

“I knew exactly who I wanted to bring on board.”

Call it good timing or good geography. Rochelle first met the TCF team when their two businesses shared a parking lot in Garland. Years later, both companies relocated to Richardson, unknowingly ending up neighbors all over again.

“I’m so grateful for their support,” she said. “They do so much more than just write a check. They want to be involved and make an impact.”

Rochelle’s connection to the cause is a personal one. Watching her grandmother battle Alzheimer’s for seven years, she saw firsthand how devastating it can be, not just for the person diagnosed, but for everyone who loves them. BvB gave her an opportunity to channel that experience into action, first as a player and, after nine seasons on the field, as the organization’s general manager.

The need has never been greater.

Nearly seven million Americans are living with Alzheimer’s disease today, a number expected to nearly double by 2050. For spouses, children and caregivers, the impact can mean years of around-the-clock care.

Every dollar raised through BvB Dallas supports local research, education and programs that provide families with resources today while moving science closer to better treatments and, one day, a cure.

Despite the seriousness of the cause, game day is anything but.

“It’s fun. It’s competitive. It’s a party,” Rochelle said. “Football is just how we bring people together.”

Tickets are available now for $25. Expect football, food and drinks, music, shopping vendors, community partners and a lively postgame celebration.

On Aug. 8, one team will leave the field with the win.

But the impact of the night will reach far beyond the scoreboard.